Beyoncé Fashion Show

Selfridges

Launching exclusively Beyonce’s Fashion collection of House of Dereon during London Fashion week at Selfridges. Many months of planning directly with Tina Knowles, to deliver an exclusive fashion show in the Selfridges carpark for 500 invited VIP guests. Creating an immersive space featuring large format projection and an LED wall enclosure to immerse guests in the specially commissioned digital artwork.

Following the show, guests were transported by luxury branded coaches to Chelsea Football ground, where a VIP after show party was hosted by Beyonce at Under the Bridge.

The event and one-off partnership amassed over 3 million in global PR coverage.