‘GOOD MORNINGS MAKE FOR BETTER DAYS’
Wrangler Press Breakfast
Tasked with translating the AW24 Wrangler campaign into a tangible experience, we brought the American (retro) Midwest to London Bridge. We created an immersive dining experience for an exclusive press breakfast previewing the 13MWZ Cowboy cut jeans. Our creative was Inspired by the advertising campaign “Good Mornings Make for Better Days”, shot by Emmy-winning director Jake Scott.
From the acquisition of a unique 1970’s chevy, vintage memorabilia and bespoke neon's right through to a curated all American breakfast menu, a country and western live band and individual product story pop-up’s. All brought together with a bespoke event identity replicated at each guest touchpoint.
Branding -
Creative Direction -
Lighting Design -
Event Logistics -
Catering -
Venue Acquisition -
Music Direction -
Branding - Creative Direction - Lighting Design - Event Logistics - Catering - Venue Acquisition - Music Direction -
