LAURA ASHLEY SS24
Laura Ashley Fashion
Returning a quintessentially British brand to its rightful place on our high street. To celebrate the return of Laura Ashley we worked with Red Lion PR to produce an intimate fashion presentation. Bringing a slice of the British countryside and Welsh coast to Home House, Mayfair for one day only, as inspired by their Spring Summer 2024 look book.
From a bespoke nature inspired soundscape, to carefully considered floral installations, we took the invited media on a journey through eight decades of iconic fashion.
Hosted by Kitty McGee, Executive Fashion & Beauty Director at Stylist Magazine, guests enjoyed breakfast whilst experiencing a salon show with models highlighting new and archive silhouettes from the collection.
Earlier that morning at the crack of dawn, the Laura Ashley design team replicated the legendary Beatles album cover by Abbey Road Studios for a press photo call to celebrate the occasion.
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Event Logistics -
Fashion Show -
Venue Acquisition -
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Creative Direction - Lighting Design - Event Logistics - Fashion Show - Venue Acquisition - Production -
