UK LAUNCH OF CELLAR AGED
Maker’s Mark
To celebrate the launch of the newest Maker’s Mark expression - Cellar Aged - Hope & Glory PR asked us to provide creative direction for a dinner tasting session for trade partners and key media. Bringing a slice of their Kentucky HQ to the hidden cellars of Berry Bros & Rudd.
We drew inspiration from their global campaign imagery and their limestone cellar, in which the liquid is matured. We introduced rough-cut limestone and rear positioned spotlights, to give hero stand out to this very alluring, full bodied, older Whisky.
During the event, guests were able to discover the story of the venue’s own Cellar whilst discovering the journey leading to the creation of the liquid. Food, and particularly drinks, played a key role in the storytelling, transporting guests to the distillery.
Upon arrival, attendees were welcomed with a Maker’s Mark French Oaked 75 cocktail and a brief introduction from their brand ambassador, Charlotte Pedersen, before taking their seats to enjoy a carefully crafted menu.
Whilst seated, guests were given a talk by Rob Samuels, an 8th generation distiller and MD of the Maker’s Mark distillery. Guests were then given the exclusive opportunity to taste the liquid, whilst being guided through a detailed tasting.
Creative Direction -
Lighting Design -
Floristry -
Logistics -
Creative Direction - Lighting Design - Floristry - Logistics -
