THE GREAT EX-CAPE

Argos x Google

We teamed up with Red Lion PR to promote the launch of the brand-new Google Pixel 8 Pro at Argos.

Highlighting the fantastic AI features on the new devices. We replicated a section of the famous Parisian love-lock bridge Pont De Arts and built a bespoke love heart padlock to drive the ‘Great Ex-cape’ concept.

A press photo call with Paul Brunson kicked off the day, before several hundred passer-by’s caused a roadblock in St Pancras International station, with ten lucky winners walking away with a free device.

Creative Direction -

Event Logistics -

Production Design -

Activation Strategy -

Crowd Management -

Staffing -

Creative Direction - Event Logistics - Production Design - Activation Strategy - Crowd Management - Staffing -

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