MUSUEM OF DEAD CHAT
Breeze Social
Under the creative direction of 22x43 in collaboration with Red Lion PR, we delivered The Museum of Dead Chat to launch brand new dating app Breeze.
From a multi-sensory "Ghosting" experience to viral art replicas and never ending scrolls. We worked with Breeze to help the U.K bid farewell to "Dead Chat" and online dating fatigue with a unique three day pop up in Soho.
Spotlighting the most loathed messages on dating apps through a series of artwork, installations and immersive experiences. Our hero replica landed pic of the day on Evening Standard and created a successful fun, tongue-in-cheek pop-up for the national launch.
Creative Direction -
Art Curation -
Lighting Design -
Event Logistics -
Staffing -
Sponsorship -
Venue Acquisition -
Creative Direction - Art Curation - Lighting Design - Event Logistics - Staffing - Sponsorship - Venue Acquisition -
